• Commit to optimal standards of quality, integrity, performance and professionalism

• Hold on to long-term business relationships with partners and business tie-ups locally and worldwide

• Uphold sustainable growth in ventured business sectors

• Conduct advanced research and development (R&D) to deliver highly innovative products and services

• Actively develop our employees’ competencies, building team work, spirit and loyalty

• Support healthy lifestyle of the employees through work-life balance

• Conserve resources and add value to the community

• Promote sustainable environment practices

• Transfer knowledge to the group’s employees, partners and community